MSC’s reactivation of the direct “Ecuador Express” service, which connects the west coast of South America with the Caribbean and Russia, marks a high-impact logistical milestone for Ecuadorian exports. This return not only responds to an operational need, but introduces concrete improvements in efficiency, freshness and competitiveness for key products such as bananas, mango, flowers, pineapple and shrimp.

By eliminating intermediate transshipments at European ports such as Antwerp, re-routing reduces transit times and associated logistics costs, while significantly reducing the risk of cargo damage or spoilage. The use of specialized refrigerated vessels ensures better preservation of perishable products, which translates into higher quality upon arrival at destination and, therefore, a better position in demanding markets.

By eliminating intermediate transshipments at European ports such as Antwerp, re-routing reduces transit times and associated logistics costs, while significantly reducing the risk of cargo damage or spoilage. The use of specialized refrigerated vessels ensures better preservation of perishable products, which translates into higher quality upon arrival at destination and, therefore, a better position in demanding markets.

Beyond operational improvements, this direct connection represents a valuable opportunity to diversify Ecuador’s trade destinations at a time when geopolitical tensions, tariff barriers and the concentration on traditional markets such as the United States and the European Union require a more resilient and open export strategy. Betting on alternative routes such as this one allows expanding the scope of the national supply, accessing new buyers and reducing exposure to external risks.

The inclusion of Russia and northern Europe as direct destinations strengthens the country’s ability to compete on the global stage as a reliable, high-quality supplier in the fresh produce segment. This logistical reconfiguration contributes not only to improving profitability per load, but also to consolidating the international reputation of the Ecuadorian export sector. In a changing and challenging environment, anticipating, exploring new routes, and adapting with agility are the keys to continued growth.